Football has a long way to go to rid itself of the image of sexism - an image which is probably deserved in a lot of ways. Sky has a long way to go before we can think of it as an enlightened employer, too, though the treatment of Gray and Keys might be something of a nudge in the right direction. But there is a long way to go. From the Soccerettes webpage at Soccer AM:
That kind of thing just strikes me as being a bit creepy - photos of someone's legs in the Soccerettes gallery. The lipstick kiss and the silhouette. Oh, I don't know. I don't know whether this is all postfeminist irony or not - I suspect it isn't - but probably someone somewhere will dismiss any handwringing on my part as the usual oversensitivity to wimmin's issues; and whataboutthemen, eh?; and it's all just a bit of fun, and no-one puts a gun to anyone's head and makes them be a Soccerette, or anything. I know, I know. All of that, and more. And yet, I still find it a bit outdated, a bit cheesy, a bit unnecessary.
Football has managed to pretty much make racism completely unacceptable - look back at the treatment of Paul Canoville, called a nigger and a golliwog by fans of his own team less than 20 years ago, and it's still pretty shocking - but it took a long time, and there are still dinosaurs about. Perhaps the events of this week signal a shift in attitudes within the sport as well as outside; perhaps it's more than just the spectral PC Brigade who are deciding that some attitudes aren't acceptable any more.
But there's a long way to go.