AN easily led voter says the sight of David Cameron without a tie has made up her mind.
"I thought these political types were all stuffy and boring," said Ivy Bellamy, 63, "but then Mr Cameron came on television without wearing a tie. All of a sudden, I knew that I had to vote for him."
The news will come as a boost to the beleaguered Silly Putty-faced Tory leader after a disappointing early start to the general election campaign, but he insists that "the best is yet to come".
Mr Cameron added: "Not only will I be going without a tie at times to prove that I'm quite a crazy guy and not the kind of staid, stuffy character you might imagine a Tory grandee millionaire to be like - but I will also be rolling up my sleeves at times, even when the weather isn't particularly hot.
"Well, when I say 'I' I mean my valet. But you get the general idea."
Labour hit back, saying that Gordon Brown would be 'undoing a couple of buttons and possibly wearing a St Christopher' for his next public apperance.
Mrs Bellamy insisted that her mind was made up, saying: "It won't change my vote if Gordon Brown takes his tie off, because Cameron did it first. I have no interest in policies or issues, obviously, so this kind of meaningless presentational effort is right up my street."
A happy Tory spokesman replied: "This is just the kind of shallow level on which we were hoping to operate in this election campaign."