The Mail, not entirely without glee, reports today about the Government being upbraided by the Advertising Standards Authority (ASA) for misleading adverts about climate change:
Tsk. The Mail, though, have been caught out by the ASA before, as Roy Greenslade in the Guardian reported last December:
The ASA stated: "We considered the cost of postage and packing was a significant condition that could affect a consumer's decision to purchase the paper, and should therefore be stated on the cover. Because it was not, we concluded the ad was misleading."
Well, it's not as if the Mail would repeat that now, with another offer claiming you could get free flowers, despite the fact you had to pay postage and packaging? Especially not in the same issue of the newspaper in which you delighted in the Government being told off by the ASA?
They wouldn't do that, would they?
Not quite so free! You have to send them your own envelope, or pay towards postage and packaging. I am almost 100% certain that the 'send us your own padded A4 envelope' bit is entirely there to try and grease themselves up for when and if the ASA get involved.
Will they get away with it this time? One thing's for sure, if they are ticked off by the ASA, you won't read about it in the Mail...