Enemies of Reason Poundshop potshots at the media moral maze.

My Tunnock’s joy

I know there's been a lot written lately about 'food giant' Kraft* taking over Cadbury, the iconic British chocolate brand. And of course I've got every sympathy for the factory workers who are going to be made redundant.

But, for me, it's not Cadbury's that's the jewel in the crown of British confectionery; it's Tunnock's. The simple joy of the Caramel Wafer. The gooey delights of the Tunnock's teacake. Those are the snacks that send me spiralling back into childhood - not Creme Eggs.

I've become rather obsessed with Tunnock's recently, as a cursory look at my Twitter activity will bear testament to:

I don't know what it was. I happened to be grazing around a supermarket (I say supermarket, but it was one of those generic branded stores that sells two sausage rolls for £85 (normal price £96) and expects you to be grateful about it, like it's the deal of the century or something) and my eyes lit upon the glowing gold-and-pink packaging. And that was it. I had to have them. Of course I did. Since which time, I've been transported back to snacktimes of yesteryear.

There's a wonderful link between sugary treats and nostalgia, of course. When they reintroduced Texan bars a couple of years ago, I was amazed and delighted - only to recall the thing I'd forgotten about them, namely that they were so chewy and so sticky that eating one takes about half an hour. They were essentially a way for mums to shut up annoying children - including me. Taking just a bite of these sugary things can transport you back to another era, another place.

But if you think you've seen all things Tunnock's, I don't think you have. Sure, you can pop over to the official site and check it out there. But have a look at this!

I've always been a fan of Pimp That Snack, but look at that beauty! Look at the real tears of craftsmanship that have gone into that! The hours of brilliance! The love, and the passion. Now that's what chocolate's all about. Would making a ruddy great Wispa bar really be the same thing? I think not.

* For some reason, in my mind the phrase 'food giant' conjurs up an image of a 30ft monster made of food, with Peperami for fingers and Jammy Dodgers for eyes. Which is why you'll always find me smiling while reading stories about Kraft taking over Cadbury. He he, food giant. It's how my brain rolls, I'm afraid.

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