When I saw this on the BBC's website, I didn't know which way to go. I still don't. Part of me thinks it's genius; part of me thinks it's dreadful. I'm torn.
I like the breezy silliness of the KitKat/banana comparison; I like the KitKat-wafer-thin excuse for a news story; I'm not so po-faced as to think there isn't a place for this kind of thing on a publicly-funded news website. I mean look at this bit!
Superb! And what's that, you say? You'd like to see a picture of a slightly camp-looking Lionel Blair, holding a curvy banana? All right then:
I know, I know. There's a sense in which news is being trivialised by a lot of celebrity flim-flam; and yes, there's a sense in which it's a bit dispiriting to see that the only way people can engage with a politician like Gordon Brown is through his choice between KitKat or banana; and yes, there's a lot of crap that overwhelms news websites at times, pushing out real news at the expense of celebrity ballast.
But, but, but... when it's done this well, and with the tongue so firmly planted in the cheek, I don't mind my tax pounds paying for the BBC website at all. I know there are many who do turn purple and start grabbing the flaming torch when they see this kind of thing in the absence of actual news, but given that this is alongside pages and pages of good news coverage, why not? I'm going for genius.