The Telegraph is proud to bring you this breaking news:
Danielle Lloyd 'targeted' by Tesco pyjama ban despite wearing £120 tracksuit
Danielle Lloyd, the glamour model, has complained that Tesco staff tried to bar her from a store after mistaking her designer tracksuit for pyjamas.
Orly? Because I thought the ban was only in one Tesco store, in St Mellons:
A Tesco store has asked customers not to shop in their pyjamas or barefoot.
Notices have been put up in the chain's supermarket in St Mellons in Cardiff saying: "Footwear must be worn at all times and no nightwear is permitted."
According to the Telegraph:
The supermarket giant has introduced a dress code banning people from shopping in their pyjamas, it emerged last week.
I'm pretty sure it was just in one store. Perhaps Danielle Lloyd lives in St Mellons, in which case, fair enough. But she doesn't:
But Lloyd, 26, said she was wearing a Juicy Couture tracksuit when staff at the Tesco Express in Theydon Bois, Essex, accosted her over her attire.
I think it's fair enough to ban anyone from wearing £120 tracksuits anyway - unless they're Jimmy Savile. But I can't help wondering if this is just a bit of maggot-dangling from Lloyd, which has been eagerly snapped up by the
celebrity obsessed tabloid press top-selling quality broadsheet in Britain. As it was, the original story is a fairly brilliant bit of news about nothing anyway, getting Tesco bang into the headlines for no good reason whatsoever. And now a bonus - a double dose of churnalism. Well, every little helps.