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9Oct/096

The Express reaches out to international readers

Let's suppose you ran a newspaper which has an international edition, rounding up news from your paper in a handy seven-day package. It's distributed all over the world and can be found in airports, newsagents, all sorts of places. In a lot of ways it reaches out to those international readers to give them an idea not just of your newspaper but also your nation.

What message would you want to give to the world about Britain? Perhaps the people in the airport are excitedly on their way to Britain for the first time, wondering what it's like, so they might have a peek at the press from that country to get an idea of the people's views. What would you tell them?

Oh. I see.

Spotter's badge: Andrew Ellson of the Times.

And bonus points for the "Giscard d'Estaign".

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Comments (6) Trackbacks (0)
  1. oh my god! That's not subtle enough!

    They should've written; "Fuck off! Britain hates you!". Now that's swell.

  2. Wow, the quintessential Mail cover: Diana, those damn EU farmers, INGERLUND, and immigrants.

    Why is the Diana book on there anyway, that happened weeks ago, even if you regard it as "news".

  3. Look at the size of that Union Jack!?!

  4. Well we all know who the International Edition is really for don't we? Yes – expats who are so relieved to have left "broken Britain" but can't help taking a sneak peek at The Express just to reassure themselves that they were right all along, and that the information gleaned from said paper gives them the right to continue to pass comment on events in the UK even though they don't live there. Yes Littlejohn, I'm looking at you…

  5. Perhaps it's a message to expat right-whingers, telling them they needn't bother trying to come back. No complaints from me.

  6. I'd be delighted if one immigrant permanently replaced a bigoted sun-lounging ex pat.
    Yes, we're full you bunch or racist arseholes. We don't want you back with those views!


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