Let's suppose you ran a newspaper which has an international edition, rounding up news from your paper in a handy seven-day package. It's distributed all over the world and can be found in airports, newsagents, all sorts of places. In a lot of ways it reaches out to those international readers to give them an idea not just of your newspaper but also your nation.
What message would you want to give to the world about Britain? Perhaps the people in the airport are excitedly on their way to Britain for the first time, wondering what it's like, so they might have a peek at the press from that country to get an idea of the people's views. What would you tell them?
Oh. I see.
Spotter's badge: Andrew Ellson of the Times.
And bonus points for the "Giscard d'Estaign".