Marvellous scenes over at Twitter, where #thebnparetwats has raced onto the 'trending topics' section.
It's even been as far up as fourth - if it overtakes Star Trek than that's even better...
And nice to see them labelled as 'twats'. I often prefer 'scum' as the label below shows, but perhaps 'twats' is better - it conveys a bit more derision than hatred. Hmm, I'll think about it.
Yes! WE TOOK DOWN STAR TREK! IN YOUR FACE, MULTI-MILLION-DOLLAR MARKETING CAMPAIGN
We did it!! We made number one! Childish fun, but so wonderful.