From the BBC:
Is he a husband? Is he her husband? Not sure, just bung it in quotes, that'll make it all right!
And from the Screws:
Hmm, so Frank Lampard's been dumped by his fiancee*, how can we convey that in a headline? Fiancee is a bit too long of a word, let's just call her wife and bung it in quotes, that'll make it all right! Sure, she's not actually married to him, but if we call her his wife, and put it in quotes, that makes it all nice and OK again, doesn't it?
* This may be entirely untrue anyway, given that it's on the front of the News of the World.