Enemies of Reason Poundshop potshots at the media moral maze.

Caught. So, so caught.

It's wonderful news that emos are planning to march on the Daily Mail this weekend to register their disgust at that pathetic comic's ignorant, lying and wilfully misleading articles about youth culture.

The Mail, who said emo was a 'suicide cult'. Out of ignorance, prejudice or a desire to scare their readers? It doesn't matter - it wasn't true, and any journalist worth his or her salt would have found that out in a matter of minutes. So you have to conclude they either did find out, but it ruined their story so they decided to go along with the emo=suicide bullshit; or that they are such pisspoor journalists that they should be instantly fired.

So where to go from here? The Mail has options, and it will be interesting to see which one they pick.

1. The pragmatic approach. The Mail knows it's wrong realises it's spouted a load of prejudiced old bullshit about teenagers and emo, realises it's offended a vast swathe of young people, and says sorry for its misleading bollocks. It covers the protest and offers an apology for utterly false and shite reporting. As a gesture of goodwill, it offers Tim Rawstorne's head on a spike to the crowds.

2. The bunker approach. The Mail knows it's wrong, but goes out to find more so-called 'evidence' that emo=suicide, to try and trump the demonstration, which it won't cover at all in any of its newspapers anyway.

3. The confrontational approach. The Mail knows it's wrong but decides to try and infiltrate the protest with undercover journalists - presumably unpaid work experience skivvies - who will try and report back on the drug-taking, underage sex and terrible anti-Mail things that go on among these so-called teenagers. Not that there'll be any evidence, obviously. But that won't matter.

4. The predictable approach. The Mail doesn't actually think it's wrong, and tries to brush it all off with a typically ill-thought-out crock of shit from Littlecock, sneering at the teenagers from his Florida mansion (or is he in the UK this week? In this week's balls, he claims to have been woken up by Radio 4 and seen rain outside his window, which obviously means global warming doesn't exist in the slightest - a brainlessly juvenile approach to climate science which he shares with that wigged-up scab idiot Terry Wogan, who every morning drones on about how occasional rain or coldness means global warming can't possibly be true. Yeah, that's right Wiggy, what a wonderful way of destroying years of careful scientific research, how witty and clever you are.) Also maybe some shit from Pearson/Phillips if they're not too busy.

Well, we'll see. I'd like to think that the Mail would actually realise that it's been caught out, so caught out that it can't wriggle out of this one. And after all, emos are potential Mail readers of the future, aren't they? Surely the need for profit and not alienating possible customers should take precedence over base prejudice, idiocy and inane fearmongering - shouldn't it?

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