Enemies of Reason Poundshop potshots at the media moral maze.

21May/081

The Daily Express: 10p cheaper than the Mail, and 10 times more stupid

Today's front-page splash. We needn't go further than the headlines.

IMMIGRATION SOARS TO NEW RECORD

with the sub-head

It's no wonder two million Britons have moved abroad

*tyre screech*

What the rusty fuck? Are the Express seriously trying to make out that emigration is, in fact, immigration?

Or are they saying that Brits are going abroad because all of the bleedin' immigrants are comin' over 'ere, takin' our jobs, stealin' our women, etc etc? I mean, really? Well it is hard to draw any other conclusion, isn't it.

Might the answer not be that with EU borders coming down, more and more people are moving around than they used to? You know, both into and out of the country? Indeed, you could probably see that migration is no longer such a permanent thing as once it was, with older and retired Brits moving to warmer climes for the winter months and then returning home, seasonal workers coming to the UK during summer, and so on. Well you could probably see that if you weren't a blinkered no-brain fool like the Express thinks its readers are.

And if migration is such a bad thing, why don't the Express slag off the Brits who are going abroad?

At first, during their '10p cheaper' campaign, the Express stayed away from their favourite topic of slagging off immigrants and telling lies about immigration. They instead preferred a series of splashes detailing how financial pressures were impacting on families - reinforcing the message about people having less to spend on newspapers for example. But now they're back on home turf, revelling in the usual balls about migration. I don't know how many readers have snapped up the chance to have a look at the Express for 10p less than the Mail, but surely this kind of inane bullshit is hardly a stellar advertisement for the newspaper. Surely even Mail readers regard it as clumsily dreadful; they prefer their poison to come in a lovely cut-glass decanter, the dog-whistles between the lines rather than in your face.

The immigration rubbish is back on the agenda, it would seem.

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  1. And if migration is such a bad thing, why don’t the Express slag off the Brits who are going abroad?

    That’s their core readership.

    My mum was in Malawi for a month last year and the two British newspaper spinoffs were the Guardian weekly and, you guessed it, the Express.


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